--- title: "Ad Optimization" description: "Most businesses waste 70% of their ad budget. Simple fixes that double your results without increasing your spend." source: "https://www.kensink.com/ad-optimization/" canonical: "https://www.kensink.com/ad-optimization/" --- PRACTICE · 03 · AD OPTIMIZATION # Performance marketing, by engineers. Audit, fix the leaks, move CPA. Most businesses waste 70% of their ad budget on the wrong things. We audit the funnel, fix the leaks, and ship the creative against the metric that matters. Free three-hour audit shows you where the spend is going. [Get free ad audit](https://www.kensink.com/contact) [See the 5 leaks ↗](#leaks) ▲ FIVE LEAKS · 05 / 05 ## Five ways your ad budget bleeds. We audit your campaigns, eliminate wasteful spending, and optimize targeting to deliver leads that actually convert. LEAK 01 ### Broad match keywords Attracts unqualified traffic. Exact match targets people already ready to purchase your specific product. LEAK 02 ### Keyword strategy Customers search for problems to solve, not product names. Focus on pain-point keywords instead of feature-based terms. LEAK 03 ### Weak CTAs Generic CTAs like "Learn More" get ignored while action-specific buttons like "Get Instant Quote" tell people exactly what to expect. LEAK 04 ### Wrong ad type Visual products need image ads, urgent services need search ads, and the wrong format kills your conversion potential. LEAK 05 ### Blind reporting We deliver crystal-clear ad performance using data with actionable insights you can actually use. No vanity dashboards. PROCESS · 04 STEPS ## How we make your ads better. Your dedicated AI and business transformation partner. Four steps. No fluff. STEP 01 #### Keyword research We research and identify the exact search terms your ideal customers use when they're ready to buy. STEP 02 #### Perfect funnel We examine your entire customer journey from ad click to converted sale. Then we fix the leaks at every step. STEP 03 #### Right ad type We determine the most effective ad formats for your product, audience, and platform: image, video, search, retargeting. STEP 04 #### Smart targeting We define your ideal customer profile and refine your targeting across every platform you run on. ◆ SIX PLATFORMS · WE KNOW THEM INSIDE OUT ## Complete ad optimization across every platform. ### Google Ads Be there when people search for you. Simple setup, smart targeting, pay-per-click economics that scale predictably. ### Meta Ads Show your ads to billions on Facebook and Instagram. Easy targeting, visual storytelling, and clear results. ### TikTok Ads Go viral with videos that don't feel like ads. Perfect for reaching audiences who reward authentic content. ### LinkedIn Ads Talk directly to bosses and decision-makers. Perfect for B2B marketing where professional networks turn into deals. ### X (Twitter) Ads Join conversations that matter. Share your message when people are already engaged with related trending topics. ### Pinterest Ads Less crowded, cheaper clicks, same results. Reach planners and high-intent buyers in the discovery phase. ● CLIENT WORDS ## What ad clients say after launch. > “Their campaign planning process is really thorough. They mapped out our entire year of promotions and made sure every ad aligned with our business goals.” _Jinia Magnum CEO, Wedding Buzz_ > “The way they optimize our ads daily is truly impressive. They constantly adjust bids, pause underperforming keywords, and boost what's working. Our cost per click dropped 45% in two months.” _Emma Johnson Owner, CozyNest Home Decor_ > “They completely rebuilt our Google Ads account structure. Our quality scores improved and we're paying less for better ad positions than ever before.” _Daniel Carter Co-Founder, FitFuel Nutrition_ > “I thought my products weren't selling because of price competition. Their audience research revealed I was targeting bargain hunters. My profit margins increased 80%.” _Jessica Morgan Founder, Glow Beauty Co._ > “They handle all the technical delivery: tracking codes, conversion pixels, audience setup. They get it right the first time, every time.” _Omar Khan Co-Founder, FitZone Gym_ > “The landing page optimization made a huge difference. They connected our ads to pages that actually convert instead of sending traffic to our homepage.” _Laura Bennet Owner, CozyNest Interiors_ ▲ THE 3-3-3 RULE ## Results in three hours, three days, three weeks. 3 HOURS ### Initial checks First three hours: verify tracking, eligibility, baseline impressions. Catch anything broken before it bleeds budget. 3 DAYS ### Pause underperformers Three days in: analyze data, kill bottom-quartile keywords, double-down on what's converting. 3 WEEKS ### Optimize & scale Three weeks in: strategic optimization, audience layering, creative refresh, then scale the winners. ## Book your free ad audit. See the leaks in three hours. [Book free ad audit →](https://www.kensink.com/contact) Q3 ′25 · 4 SLOTS FREE AUDIT · 3 HOURS RESULTS · 3 WEEKS